This policy tells you about the cookies and similar tracking technologies that we use on the Mentorloop marketing website and Mentorloop app, what user data we track, for what purpose, and where in the world this data is sent. It also tells you about your rights to control our use of them.
What is a Cookie?
A cookie is a small text file that is transferred by the Mentorloop website and/or Mentorloop app and gets downloaded onto your computer, tablet or mobile device when you visit the website or Mentorloop app from that computer or device that allow the Mentorloop website or Mentorloop app to recognise your device. A cookie generally contains two bits of information: a site name and a unique user ID. Once the cookie is on your computer, the Mentorloop website or Mentorloop app “knows” that you have been on the Mentorloop website or app before and we can then use that information to tailor the experience that you have when on the Mentorloop website or improve the experience you have when using the Mentorloop app.
Accepting the cookies used on our website or app gives us access to information about your browsing behaviour, which we may use to personalise your experience.
Essential and nonessential cookies
- Essential (or strictly necessary) cookies – those that are necessary to provide security, provide core functionality, and those that help ensure that the website page content loads quickly by distributing the workload.
- Non-essential – other cookies used to track the interests of website or app visitors, the pages you visit and the information you download; and any cookies used by third parties. Third parties serve cookies through our website or app for analytics and other purposes. These are listed in more detail below.
What cookies does Mentorloop use?
We send cookies when you browse our website, use the app, or share personal information by filling in a form: contact, request a demo, download a white paper, or sign up for the email newsletter.
Mentorloop and some of our third-party service providers, may use a few different types of cookies. Some are persistent cookies (cookies that remain on your hard drive for an extended period of time, until you delete them or they expire and allow us to remember your preferences or actions across the site) and some are session ID cookies (cookies that expire when you close your browser).
Why we use cookies
We use cookies to recognise your browser when you visit our website or app, build up a profile of where you have been and how you have behaved online; to analyse trends, administer the website and app, track users’ movements around the website and app, and to gather demographic information about our user base as a whole.
These tracking technologies help us to operate our website and services, enhance and customise your experience on our website and services, perform analytics and deliver advertising and marketing that’s relevant to you.
Cookies may be used on our website or app for auto-filling forms, counting visitors, personalising content, progressive profiling and recording user preferences.
There are also cookies set by third parties on the Mentorloop website and app. Third-party cookies enable third-party features or functionality to be provided on or through our website and app, such as analytics. They also enable us to use advertising networks to manage our advertising on other websites.
What other tracking does the Mentorloop marketing site and app use?
Mentorloop uses other tracking technologies that behave in a similar way to cookies, such as web beacons (sometimes called “tracking beacons” or “clear gifs”) and local browser storage. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or opened an email that we have sent them.
Some Mentorloop web pages and HTML-formatted emails use web beacons alone or in conjunction with cookies to compile information about your website usage and your interaction with email, as well as to measure the performance of the Mentorloop website and app. Web beacons can recognize certain types of information on your computer such as cookies, the time and date of a page viewed, and a description of the page where the web beacon is placed. Depending on the context, web beacons may also refer to content on a third-party server, and may be used by service providers to deliver relevant advertising to you.
You may be able to disable web beacons in email messages by not downloading images contained in the message you receive (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable a web beacon or other automatic data collection tools in the email message due to specific email software capabilities. For more information about this, please refer to the information provided by your email software or service provider.
If you choose to receive marketing emails or newsletters from Mentorloop, we may automatically collect personal information about you. For example, through web beacons and personalised URLs embedded in these emails or newsletters, to track whether you’ve opened those messages and whether you’ve clicked on links contained within those messages.
Mentorloop (first party) cookies
Below is a list of cookies that we currently use on the Mentorloop website and Mentorloop app. The types of cookies we use change from time to time. You can check back here to make sure you stay up to date.
- Session ID (essential functionality)
- User authentication.
- Essential third-party cookies used on the Mentorloop website
Third-party cookies
Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g. interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the Mentorloop website and also when it visits certain other websites.
- Google Analytics (Analytics). Google Analytics uses cookies to help us analyse how our users use our website. You can find out more about this service and how Google uses your data at http://www.google.com/analytics and www.google.com/policies/privacy/partners/
- Hubspot (Analytics and functionality). We use Hubspot as a marketing automation platform so we can personalise your experience with us.
- G2 (Marketing). G2 is a peer-to-peer review and software comparison website where Mentorloop is listed, you may have visited the https://mentorloop.com/ website via G2.
- Capterra (Marketing). Capterra is a software comparison and reviews website where Mentorloop is listed, you may have visited https://mentorloop.com/ website via Capterra.
- LinkedIn (Social). We offer website visitors the option to share content from our website to their social networks including Linkedin.
- Facebook (Social). We offer website visitors the option to share content from our website to their social networks including Facebook.
- Twitter (Social). We offer website visitors the option to share content from our website to their social networks including Twitter.
How you can can control cookies on your devices
You have the right to decide whether to accept or reject cookies. You can change your mind and accept or refuse cookies in the future by amending your web browser controls. The Mentorloop website might not work as we intend it to and in some cases, might not work at all, some features of the website or app may not be available to you and some pages may not display properly, if you decide to reject cookies. You can manage your cookie settings by following your browser’s instructions.
Essential website cookies: Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings.
——-
Last updated February 2024.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.
Further information
If you have any questions about our use of cookies or other technologies, please email us at privacy@mentorloop.com
