So you have done all the hard pre-launch work to get your mentoring program to the point that it can be announced. Now you get to do the fun part; announce it.
Just like any announcement or marketing communication, you have a few great channels for generating interest in your program. Which one you choose is up to you.
But remember, think like a marketer. What would make you excited about partaking in a mentoring program?
Announcement via Email
The classic email. Works well for informing your employees/members/students of the program and has a very high chance of being seen and/or read. Below is a trusty template that we have used in the past. It covers the what, the who, the why, and throws in a dose of scarcity/urgency for good measure.
I’m excited to inform you that our <insert year> mentoring program is officially underway.
For potential mentees, this is a great opportunity for you to connect with a mentor who can offer you insight, advice, opportunity – and help you navigate the next stage/s of your career. (FYI, in studies, it has been shown that employees with mentors are 5x more likely to get promoted).
For potential mentors, this is a great opportunity to give back, become a better leader, and refine your own skills and networks (FYI, Managerial productivity increased by 88% when mentoring was involved, versus only 24% with training alone).
Unfortunately, there is a limit on the number of people we can accept into the first group/cohort of mentors and mentees – so make sure to sign up right now using the link below.
<Insert your link> (Note: See how the Mentorloop onboarding form works here)
We are excited to see the mentorships and outcomes which evolve from this initiative, and look forward to matching you!
Ideally you combine this email with some nice looking and informative marketing collateral which better explains how the program works, expectations, and the process to get involved.
I appreciate some companies may use their more dynamic internal email ‘replacement’ tools such as slack, in which case, the process is much the same.
Announce at a Launch party – gather the troops
Because who doesn’t like a party.
But in all seriousness, this is a great way to introduce and announce your mentoring program. Gathering employees and management together for a small (or large) launch party showcases that the program is being backed and advocated for – and also allows employees to have a chat about mentoring. Who do they want to be matched with? Who will be the most in-demand mentor? Get people chattering.
Announcement via Intranet
For companies with established intranets, this is a great method. Create a feature announcement on your intranet homepage which clicks-through to a featured article (as long as people actually use your intranet). That way people can read about the program, mull it over, and demand can trickle in from those who are interested.
Announce at the all-hands
Organisations who still get the whole crew together for quarterly or annual team meetings and reviews can use these events as a platform for announcing the mentoring program. A setting like this is perfect for the announcement, because it allows people to gauge the importance of the initiative i.e that it’s important, and ensures that everyone in the company is aware of the program. Even better; have your CEO speak about the power of mentoring (75% of private sector executives said that mentoring had been critical in helping them reach their current position). Nothing works better than social proof.
Announcement via Meetings
Alternatively, you can create a more fragmented and targeted approach to announcing your mentoring program. Have each department head or leader pull his or her own department or division into a ‘team meeting’, where the program can be announced and discussed. This approach can garner the most attention – and ensures that each employee understands that their own department head, executive, or manager is pushing the program forward and expects participation and buy-in.
Whichever main channel (or combination of channels) you choose, make sure to amplify the announcement as much as possible so that everyone is aware of your program, what it’s about, and how they can benefit.
And don’t be afraid to pull the marketing department (or Mentorloop) in to help you create and disseminate awesome marketing materials that do your mentoring program justice.
Before you announce your mentoring program, you need to name it. So here are some creative mentoring program names for your consideration/inspiration.
Announce your mentoring program in style and generate more interest. Download our internal marketing sheet and attach it to your announcement.