Make a Memorable Impression: 5 Ways to Announce Your Mentoring Program

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So you have done all the hard pre-launch work to get your mentoring program to the point that it can be announced. Now you get to do the fun part – announcing it!

Just like any announcement or marketing communication, you have a few great channels for generating interest in your program. Which one you choose is up to you.

Just remember to think like a marketer. What would make you excited about partaking in a mentoring program?

In this article, we will cover 5 effective ways to announce your mentoring program, ensuring that it leaves a lasting impression on your target audience.

Reaching the Right People: Targeting the Ideal Participants for Your Mentoring Program

The first step in identifying the ideal participants is to determine the goals of your mentoring program. Are you looking to provide career development opportunities for new hires? Or are you seeking to develop the leadership skills of high-potential employees? Perhaps you want to improve the performance of employees in a specific department. Once you have determined the goals of your mentoring program, you can then identify the target audience.

Consider your target audience’s specific needs and challenges. For example, new hires may need guidance on company culture and career development opportunities, while high-potential employees may require mentoring on leadership and decision-making skills. Employees in a specific department may need help with technical skills or process improvement.

Once you have identified the target audience and their specific needs, you can then proceed to decide how you want to announce the mentoring program. It’s important to use language that is relevant to the target audience. For example, if you’re targeting new hires, you may want to highlight the career development opportunities that the mentoring program can provide. If you’re targeting high-potential employees, you may want to emphasize the leadership development aspect of the program.

It’s also important to communicate the benefits of the mentoring program to the target audience. For example, employees who participate in mentoring programs have been shown to have higher job satisfaction, increased productivity, and improved retention rates. By highlighting these benefits, you can encourage more employees to participate in the mentoring program.

Inspiring Interest: Simple Tips for Engaging Your Target Audience with Your Mentoring Program

To ensure the success of your recruitment efforts, it’s essential to capture the attention and interest of your target audience. Here are some simple tips and suggestions to help you engage potential participants and drive action.

  • Design visually appealing promotional materials: An eye-catching design can make a significant impact on the success of your program. Make sure your promotional materials reflect your program’s identity and goals and are visually appealing. This maximises its potential to attract the attention of participants. (If you run your program with Mentorloop, we can help!)
  • Encourage existing participants to share their experiences: Word-of-mouth is a powerful tool. Engage your target audience by using testimonials from mentoring champions like previous participants or mentors themselves. Testimonials provide credibility to your program and also add a personal touch that is hard to resist. You can ask previous participants to share their success stories and how the mentoring program helped them achieve their goals. You can also ask mentors to share their experiences and how they were able to make a difference in their mentees’ lives. This can help create a sense of community and encourage others to get involved.
  • Collaborate with senior members of the organization and thought leaders: Collaborating with thought leaders within your organization can help endorse and promote the program. Consider reaching out to executives or other influential individuals who can help spread the word and generate interest.
  • Prompt potential participants to take immediate action: A clear call to action and a sense of urgency can help prompt potential participants to take action. Make sure to clearly communicate the benefits of the program and provide easy-to-follow instructions on how to get involved.
  • Consider using interactive tools: Videos or quizzes are great examples of such tools, as they not only generate interest but also create a fun and engaging atmosphere. For instance, you can create a short video that showcases the benefits of your mentoring program. Or even a quiz that helps potential participants assess their skills and areas for improvement.

Here’s a video that the New Zealand Law Society produced to market their mentoring program:

Note: Your video doesn’t have to be produced to this standard (although it does help!). The point is to communicate the benefits of joining the program to your audience.

These tips will help you garner interest and engagement but remember that the most important thing is tailoring your message to your target audience. Ensure that you address their specific needs and concerns. For instance, if you are targeting young professionals, you can emphasize the career development opportunities that your mentoring program provides and how it can help them achieve their long-term goals.

5 Ways to Announce Your Mentoring Program

Now that we’ve got the basics sorted, you have lots of options when it comes to announcing your mentoring program. So let’s get into the 5 ways you can announce your mentoring program, why these are good options, and how you can make sure they work well.

Keep it Simple: Announce via Email

The classic email. It remains a powerful tool for communication within organizations. It works well for informing your employees/members/students of the program and has a very high chance of being seen and/or read. It’s a powerful tool that can help you reach a large number of people within a short period and it’s cost-effective and easy to track.

A well-written, concise, and compelling email works well for a quick and simple announcement. Personalize the email by addressing recipients by name if you’re working with some sort of email tool that can do this for you. This adds an extra personal touch. Also, consider segmenting your audience to deliver tailored messages that speak to their specific interests and needs. Incorporate eye-catching visuals, and don’t forget to include a link to your mentoring program information and signup form. Make it as easy as possible for recipients to learn more and sign up.

To ensure that your email is effective, there are a couple of things you need to keep in mind.

  • Keep it short and sweet: People are busy, and they don’t have time to read long emails. So keep your email short and to the point. Start with a catchy subject line that will grab their attention and make them want to open the email. Then, in the body of the email, provide a brief overview of the mentoring program and the essential details.
  • Provide enough details: While keeping the email short and sweet, it’s important to provide enough details about the mentoring program. This includes information such as the program’s objectives, the roles of the mentor and mentee, the duration of the program, and how to sign up. Providing this information upfront will help to answer any questions that potential participants may have and encourage them to sign up for the program.

Pro Tip: You could provide more details about the program on a separate landing page on your website or intranet. Include the link in your email so interested people can go somewhere to get more information. This helps you keep your email short and to the point while still allowing those who are interested to find the information they want.

Below is a trusty template that we have used in the past. It covers the what, the who, and the why, and throws in a dose of scarcity/urgency for good measure. 😉

Hi [Name],

I’m excited to inform you that our <insert year> mentoring program is officially underway. 

For potential mentees, this is a great opportunity for you to connect with a mentor who can offer you insight, advice, opportunity – and help you navigate the next stage/s of your career. (FYI, in studies, it has been shown that employees with mentors are 5x more likely to get promoted).

For potential mentors, this is a great opportunity to give back, become a better leader, and refine your own skills and networks (FYI, Managerial productivity increased by 88% when mentoring was involved, versus only 24% with training alone).

Unfortunately, there is a limit on the number of people we can accept into the first group/cohort of mentors and mentees – so make sure to sign up right now using the link below.

<Insert your link>

We are excited to see the mentorships and outcomes which evolve from this initiative, and look forward to matching you!

Thanks,

Best,
[Name]


It’s also a really good idea to combine this email with some nice-looking and informative marketing collateral. Use those to better explain how the program works, its expectations, and the process to get involved.

Note: If your organisation uses more dynamic internal email ‘replacement’ tools such as Slack, the process is much the same.

Make It A Big Deal: Announce at a Launch Event

Because who doesn’t like a party? 🥳

But in all seriousness, a launch event is an excellent way to create a buzz around your mentoring program. This event can be a company-wide event or a department-specific event. Gathering potential participants and organization leaders together for a small (or large) launch event showcases that the program is being backed and advocated for. It also has the additional benefit of allowing attendees to have a chat about mentoring. Whether it’s a formal presentation or an informal gathering, events offer the opportunity for attendees to interact and ask questions, fostering a sense of community and engagement.

When planning your launch event, it’s important to consider the audience you will be targeting. If it’s an organization-wide event, make sure that the activities and/or speakers are relevant to everyone in the organization. On the other hand, if it’s department-specific, you can tailor everything to the specific needs and interests of that department. The key is to make it memorable and engaging. Here are some activities to consider:

  • A panel discussion with successful mentor-mentee pairs. This can provide valuable insights into the benefits and challenges of mentoring. It can also give attendees an idea of what to seek out in their own mentor or mentee. Choose panellists who have a variety of backgrounds and experiences so attendees can see the learn from a wide range of perspectives.
  • Games or quizzes. An example of a fun activity to consider is a team or individual mentoring-themed scavenger hunt. Include clues related to mentoring best practices, famous mentor-mentee pairs, or even quotes about the benefits of mentoring. Winners can receive prizes like a book on the topic or gift cards to a coffee shop for a meeting with their mentoring partner.
  • Have a mentoring champion as a keynote speaker. This can be someone within the company who has had success as a mentor/mentee, or an outside expert on the topic. Having them share their own mentoring experiences can be incredibly inspiring and motivating for attendees.

Regardless of what kind of event you choose to hold, make sure that you communicate the key benefits and goals of the program, share powerful testimonials from mentoring champions, and provide clear instructions on how to join.

Make it Accessible: Announce via Intranet

For organizations with established intranets, this is a great method (as long as people actually use your intranet) for making the announcement visible and accessible for all. Create a feature announcement on your intranet homepage which clicks through to a featured article or dedicated landing page. That way people can read about the program, mull it over, and demand can trickle in from there.

Ensure that the announcement is prominently displayed on the Intranet homepage and that it is easy to navigate to the dedicated landing page or feature article, as well as the signup form. This ensures that everyone sees the announcement.

Pro Tip: Creating a dedicated page on your intranet is a great way to house all the information about your mentoring program. It can feature key information about the program, success stories, resources, and sign-up instructions. Using your intranet in this way also allows you to continuously update and share new information, keeping the momentum high as the program progresses. You can even use this in tandem with an email announcement that encourages potential participants to check out the page on your intranet for maximum exposure.

Gather the Troops: Announce at the All-Hands

Organisations that still get everyone together for regular meetings can use these events to announce the mentoring program. A setting like this is perfect because it allows people to gauge the importance of the initiative (i.e that it’s important enough to be featured at the All Hands), and ensures that everyone in the company is aware of the program.

It’s also a great way to address everyone’s questions or concerns and highlight what resources and support are available. You can also use this time to have a mentoring champion share an inspiring story or two. Even better; have your CEO speak about the power of mentoring! (75% of private sector executives said that mentoring had been critical in helping them reach their current position). Nothing works better than social proof.

Make sure to end the announcement with a clear call to action to sign up. Remember to also leave contact information for those who may want to learn more.

Divide and Conquer: Announcement via Meetings

Alternatively, you can create a more fragmented and targeted approach to announcing your mentoring program by announcing your mentoring program at departmental or team meetings. This not only ensures that the message is delivered to the relevant people. It also provides an opportunity for discussion and feedback from department or team leaders.

They can then pull their own department into a ‘team meeting’, where the program can be discussed in a smaller group. This approach can garner the most attention and ensures that each employee understands that their own department head or manager is pushing the program forward and encourages participation and buy-in.

Pro Tip: Tailor your presentation to the specific needs and priorities of each team. Underscore how the mentoring program can help them achieve their objectives. Use relevant examples and testimonials to make the announcement compelling, and encourage open discussion so that leaders are confident they can address any questions their team might have.

For a deeper dive into how to use several different channels to launch your program, download our guide to launching your mentoring program. It’s got templates and real-life examples used by successful mentoring programs! 😉

Final Tips

Announcing your mentoring program in a manner that captures the attention and interest of potential participants is crucial for its success. By identifying your ideal audience based on your program’s goals, tailoring your message, and utilizing channels of communication that you know work for your organization, you can create a memorable impression and inspire engagement in your mentoring program.

Whichever main channel (or combination of channels) you choose, make sure to amplify what the mentoring program is about and how they can benefit.

And don’t be afraid to pull your marketing department (or Mentorloop) in to help you create and disseminate awesome marketing materials that do your mentoring program justice.

Before you announce your mentoring program, you need to name it. So here are some creative mentoring program names for your consideration and/or inspiration.


Announce your mentoring program in style and generate more interest. Keen to learn more? Download our complete guide to mentoring program marketing and recruitment.

Download the ultimate guide to program marketing and recruitment

Ready to get started? Build your own mentoring program in just 4 easy steps with Mentorloop Pro! Set up your program in minutes without paying a penny until you’re ready to invite participants.

Or, learn about how Mentorloop can help you launch a bespoke mentoring program for your organization. Book a demo with one of our mentoring experts today!

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Emily Ryan
Emily Ryan
Head of Marketing at Mentorloop. Observing tens of thousands of mentoring relationships, she is passionate about helping people get the most from their mentoring experience. When not writing, you'll find her brewing beer or globe-trotting.

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